There are numerous authors emerging up to this day. The bigger their number get, the larger the competition become. That is why every author is trying to figure out something new to uplift their marketing game. Since the common and most popular means of communicating with readers and prospects all across the world it through internet, these professionals already considered joining the digital platform by creating their own book blog sites and pages.
However, the number of authors that has opt to blogging are becoming higher as the day progresses. The amount of competition is directly proportional to the number of competitors; thus, the market competition is also on the rise. Authors can do various methods in order to standout, like producing brand-new content, trying a different style, adding more elements of surprise, connect to social media, and more. In the online platform, the best option an author has in order to better his or her marketing method is to go for Web Traffic Optimization. With WTO, the book websites of both established and aspiring authors will surely drive a good deal of visitors. Website visitors play a crucial role in every book sites. If you are wondering why site visitors are essential, wonder no more! Listed below are the key points every author should know about the value of website visitors.
They give your site the chance to achieve a good ranking

The realm of SEO is complex, as well as how each search engine works. Ranking generally means the position or status of someone or something. In SEO, on the other hand, ranking pertains to a person’s content, post, or article place on the SERPs or the search engine results page every time a user browses for it or with the same keywords of it. So, if your site has a wide array of regular visitors, there is a large possibility that it can get a great ranking on every SERP.
They are the primary source of traffic

Website traffic is a good type of traffic. It is different from the road traffic that is commonly encountered by people on a daily basis. Web traffic means that there is a fair deal of data that are being transmitted to and received by the site’s visitors. In other words, it pertains to the number of visitors and the sessions that an author’s book website receives. Hence, getting enough people to visit and read your site’s content can form a web traffic that increases your page’s visibility and view rate.
They help in raising brand awareness

In every marketing game, increasing brand awareness is always one of its objectives. Every user that visits a certain site and genuinely stays and reads its content will somehow learn about the author’s brand and other pages. That said, as a website owner, you can take advantage of the time that readers spend on going through a book site to promote your brand. Regardless of how good your contents are, if you did make a move to advertise your name and books, then you will not get the recognition that you deserve. Thus, web visitors are the fundamental agents in enhancing your brand awareness.
They provide an opportunity to widen your reader base

More visitors mean more readers. The life of your website depends on the amount of visitors that skim, scan, or read through your content. They are your ingredients on forming traffic and being indexed. The more posts you create and publish that are already containing all other components — such as high-ranking keywords, internal links, and whatnots, the bigger the chance to attract more readers and turn your prospects into regular visitors.
They add value to your website

Regular and new visitors are the main factor that helps in establishing your book site’s credibility. Aside from increased visibility, ranking, click-through rate, and traffic, knowing that there are people in different parts of the world that trusted your brand give you a new sense of purpose and motivation. It is another goal that can possibly fall under marketing — which is getting people to confidently rely and have faith in your book website.
Website visitors are definitely one of the most integral component for an author to say that his or her book website is a success; thus, they are truly essential in every author that is owning and managing his or her personal book website.
